The Brand Identity Blueprint

A 1-on-1 journey to clarify the heart & soul of your brand, so that you can start communicating with confidence and purpose.

Tell me: why exactly should your ideal client choose to work with you and not with someone else?

Not an easy question to answer, I know. But it is an immensily important one.

There’s a lot of competition, attention is scarce, and studies show that potential clients need 7 to 12 interactions with you before they buy.

The solution? Standing out by being your authentic self.

Add clear, relevant and personal communication, and you will make a strong impression.

So if you are struggling to communicate your brand’s uniqueness, and your messages are being ignored by your audience, this is for you.

Through personal workshop sessions we will clarify your resonating story, unique value, personal content pillars and ideal client messaging. You’ll walk away with all the insights you need to build an online presence that deeply resonates with your ideal audience while staying true to your values.

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In 4 Steps We Will Define Your Exact Story, Content Topics And Messages That Build A Brand That Attract clients.

Step 1: Hero’s Journey (or Founder Story) workshop

Using the ‘Hero’s Journey Framework’, we’ll unearth your personal story that forms the base of your brand as a leader: where you are today, where you come from, who you want to help, why you want to help them, and most important: what is your unique ‘elixir’.

Step 2: Story-Driven Content Pillars workshop

Why should people choose to work with you and not with someone else? What do you want to be known for? Or in other words: what separates you as a professional from the rest? In this step we’ll determine your individual, personal themes and elements. This will form a base to create the right content to build your thought leadership and position among your audience.

Step 3: Ideal Client Avatar workshop

A clear Ideal Client Profile provides you with a filter to communicate effectively and clearly. Using the Avatar worksheet, we’ll define what is truly important: their pains, problems, needs, obstacles, desires and aspirations.

Step 4: Resonating Messaging workshop

In this last step, we will dive into the exact visual and emotional language you need to adapt in your communication with your audience. The goal is to make your readers feel that you really understand them.

After these sessions with me, you will receive your personal ‘Brand Positioning Playbook’.

This digital document contains:

A blueprint of your personal inspiring story. This will help you explain your unique value confidently - wether on LinkedIn or IG, your website, in presentations or when networking.
An overview of the core themes and core elements of your personal brand. This acts as a guide to keep a clear direction for your thought leadership, and to give you focus and alignment to create the right (social media) content to build your brand.
Detailed insights in your Ideal Client Profile. This offers you a filter to tune your content to the right audience, in order to avoid losing precious time and energy.
Detailed insights in the exact messages that will resonate with your ideal audience. These insights & guidelines will make attracting and convincing clients much easier.

Extra add-on services: Linkedin Profile & Website Optimization or Creation

LinkedIn Profile Optimization

LinkedIn is probably the strongest platform out there to spread your message, connect with the right people and build your brand and community. If what you put on there doesn’t align and if you don’t optimize it… you are missing opportunities. Using your brand positioning input, I will optimize your profile content and design to help you capture more leads.

Website Optimization

Potential clients will at least once visit your website, so making a good impression is important. They need to quickly understand that you and your offer is exactly what they need. Using your brand positioning input, I will improve your website flow, structure and lead generation, or create a new one together with my preferred webdesign partner.