The Authentic Leader Marketing Plan

A 4-step method to confidently position yourself as a trusted leader, and to attract opportunities instead of chasing them.

What if you could attract clients without having to follow every new marketing trend and algorithm change?

Are you struggling to market yourself and what you offer? Does it feel hard, frustrating and difficult to stay consistent? It does not have to be like that.

This focused 1-on-1 short journey will provide you with:

A method to generate many creative and authentic post ideas,
A clear contentmarketing plan that fits you,
A thought leadership framework that attracts the right audience,
Practical tools to communicate effortlessly while staying true to yourself.

Say goodbye to the frustration of inconsistent marketing and hello to more impact, stronger connections, and a steady flow of opportunities!

Let's Talk!

This is how will we design your personal approach to attract & enroll your ideal clients with ease:

Foundational Step 1: Vision Guide Workshop

Actions without a vision is just… being busy. So, we’ll begin by shaping your one-page vision guide that will be your go-to document to fall back on. It outlines where you’re heading and what actions will get you there, from your 3 year target down to your 90-day objectives, starting tomorrow.

The goal: a clear, measurable action plan that aligns your actions with your bigger purpose, making every decision intentional and focused.

Step 2: Thought Leadership Strategy session

We’ll start with designing the best approach for you and your business, in your field, in your position.

In this step we’ll determine your individual, personal approach to build your position among your audience: which signature themes & unique angles, which channel(s), how to bring high value content in which content formats, and which ways to build credibility.

Step 3: Story-Driven Content Pillars workshop

To become top of mind for the things you want to be known for, you’ll need focus. Others need to know what your ‘specialty’, category or uniqueness is, so that they know why they should work with you and not with someone else.

In this step we’ll determine your individual, personal themes and elements. This will form a base to create the right content to build your thought leadership and position among your audience.

Step 4: Content Generation & Storytelling Session

Learn how to unlock endless content ideas and master the art of storytelling. In this session, you’ll discover practical tools and frameworks to turn your brand themes into creative and engaging posts. Storytelling will become effortless, allowing you to connect deeply with your audience and keeping your messages fresh and relevant.

Step 5: The Impact Method

Finally, we’ll bring everything together into a concrete action plan that ensures your marketing efforts remain consistent, impactful, and most of all: manageable.

This strategy offers a clear guideline that, if followed, will grow your audience, deepen connections, and open doors to new opportunities within 30 days. All while staying grounded in who you are and what you stand for.

The deliverable: your personalized ‘Authentic Leader Marketing Plan’.

This actionable plan contains:

Your one-page Vision Guide. A detailed measurable plan to guide your actions in the next 90 days (and the following 3 quarters) to ensure you reach your goals without detours.
Your personalized Thought Leadership Strategy. The How, What, When & Where of your strategy, that separates you from your competitors.
An overview of your specific Story-Driven Content Pillars. Defining the core themes and core elements of your personal brand act as a guide to keep a clear direction for your thought leadership, and to give you focus and alignment to create the right (social media) content to build your brand.
Practical storytelling & content frameworks. To easily create content that will grab your audience.
The Impact Method. A clear action plan that will guarantee grow your audience, deepen connections, and open doors to new opportunities within 30 days.

What Results And Outcomes Can You Expect?

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Clarity, direction & focus in your marketing efforts.

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A positive, distinctive (leadership) presence.

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Content that really touches, educates an interests people.

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More engagement and word of mouth.

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More RIGHT buyers who align with what you stand for.

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More authentic connections, attention and leads within 30 days.

Extra add-on services:

Content Coaching & Ghost Writing/Creation

Creating content, either in written words, visuals, audio or video, is a skill you can develop. But maybe you just started and need support to get the ball running. Let me help you!

Through 1:1 Content Coaching, I’ll guide you through the process of creating. You create; I think along, adjust and improve.

Through ghost writing/creation, I will turn your ideas into content for you.

Content Design

One part of building a recognizable brand, that gets perceived as professional and attracts leads, is the messaging. The other part? The looks. Using random photos of yourself might work in the beginning, but the real value is in making branded content!

Using your brand positioning input, I will design templates and a unique, recognizable style for high-end single visuals & carousels to help you capture more leads.